5.8 Employment Generation
5.8 Employment Generation
The MASP identifies a number of large-scale employment and mixed-use development areas within the metropolitan area, which should be developed in co-ordination with the sequential delivery of infrastructure and services.

Figure from page 114
The MASP aims to continue densification in the city centre, re-intensify strategic employment areas within the M50 ring and to activate key strategic sites such as Cherrywood to complement existing employment hubs such as the city centre, Docklands and Sandyford Business District, providing for a limited number of people intensive employment locations that are accessible to public transport.
The Economic Strategy sets out Guiding Principles for the location of strategic employment areas that include access to;
• suitable locations (depending on the extent to which an enterprise is people or space intensive or subject to environment constraints);
Outside the M50 ring there is potential to re-intensify older industrial estates such as Naas Road/Ballymount, brownfiled lands in Tallaght/Cookstown and to provide for high tech and research and development employment at strategic employment hubs such as Dublin Enterprise Zone in Blanchardstown and Grangecastle Business Park, linked to improved bus connections.
• serviced sites (based on whether an industry is dependent on a particular infrastructure such as energy, water, transport or communications networks);
• connectivity (including access to international markets that requires proximity to an airport/port);
• skilled labour force (proximity to third level education and lifelong learning) and
The MASP also supports employment generation at strategic locations within the metropolitan area to strengthen the local employment base and reduce pressure on the metropolitan transport network, including; future employment districts in Swords and Dublin Airport/South Fingal; Maynooth; Bray; Greystones; Dunboyne-Portane; and Leixlip (see Table 5.2). Strategic employment locations, particularly those that are employee intensive should be located in proximity to existing or planned strategic transport corridors.
• local strengths (a diverse sectoral mix, research, innovation and technology centres, start-up hubs and incubators, emerging clusters or cross industry value chains),
See Section 6.3 (Chapter 6 Economy and Employment) for full list of Guiding Principles.

TABLE 5.2 Potential of Strategic Employment Development Areas in the Dublin Metropolitan Area
Dublin Metropolitan Area Strategic Plan (MASP)
| TABLE 5.2 Potential of Strategic Employment Development Areas in the Dublin Metropolitan Area | ||
|---|---|---|
| Strategic corridor | Strategic Employment locations | Employment potential |
| Docklands and City centre (Multi-modal) | Docklands, Poolbeg and north east inner city | High tech, financial services and people intensive employment and regeneration of underutilised lands |
| City centre (Grangegorman and St James-Diageo lands) | Re-intensification and regeneration of underutilised lands, employment opportunities related to education and hospital campus development | |
| Industrial lands | Re-intensification of older industrial lands subject to feasibility | |
| North-South corridor (DART) | North County Wicklow (Bray, extension to Fassaroe, Greystones) | Re-intensification of commercial town centre functions and new mixed-use district. Redevelopment of IDA strategic sites at Greystones to strengthen employment base for North Wicklow |
| North-West corridor (DART/Maynooth- Dunboyne commuter line) | Dublin Enterprise Zone (Dublin 15) | Large scale office, research and development and high tech manufacturing in proximity to Blanchardstown IT |
| Dunboyne employment lands | Space intensive ‘big box’ employment at Portane. Mixed use development at M3/Parkway | |
| Leixlip employment lands | Large scale former Hewlett Packard site and Collinstown site for regional enterprise to strengthen employment base for North Kildare | |
| Maynooth Research & Technology Park | New technology and research and development employment related to synergies with Maynooth University | |
| South west corridor (DART /LUAS redline) | Naas Road/Ballymount lands | Potential for intensification of industrial lands and development of new mixed-use district |
| Tallaght Town Centre /Cookstown | Potential for intensification of industrial lands and development of a new mixed-use district | |
| Grange Castle Business Park | Space intensive uses e.g. IT, research, pharmaceuticals in a campus style setting | |
| Metrolink / LUAS Green line Corridor | South County Dublin (Cherrywood, Ballyogan and Sandyford) | Mixed-use districts with significant retail and people intensive employment to complement city centre and docklands |
| Swords and Dublin Airport/South Fingal | Future employment locations and airport related and commercial facilities in Swords and Dublin Airport/South Fingal |
REGIONAL POLICY OBJECTIVE:
MASP Employment lands
RPO 5.6: The development of future employment lands in the Dublin Metropolitan Area shall follow a sequential approach, with a focus on the re-intensification of employment lands within the M50 and at selected strategic development areas and provision of appropriate employment densities in tandem with the provision of high quality public transport corridors.

Figure from page 116
Regional Spatial & Economic Strategy
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